2025 VivaTech Confidence Barometer: Tech and business in the USA are confident while Europe moves at different speeds | PR Newswire [Video]

Announcing the second edition of the VivaTech Confidence Barometer, an international survey of tech executives conducted by OpinionWay in Europe (France, Germany, United Kingdom, Spain, Italy) and North America (USA, Canada)

, /PRNewswire/ — Technological progress is seen as increasingly strategic by companies, and as a priority area of investment for senior executives. There is a marked divergence of opinions among respondents, with Americans perceiving themselves as more competitive than their counterparts in Europe.

AI, a Challenge Accepted by Businesses Everywhere

100% of executives believe that the adoption of at least one new technology generates tangible benefits for their company, such as increased productivity (62%) and reduced operational costs (48%).

Unsurprisingly, AI clearly stands out as the technology most likely to have an impact on the companies’ business (65%), well ahead of cybersecurity (41%) and cloud computing (39%).

Over the next 12 months, …