Shaping Saskatchewan: Erin Lawson | Globalnews.ca [Video]

The CEO of the Saskatoon Region Economic Development Association, Erin Lawson says her style of leadership focuses on being authentic to who you are.

“So that’s something I strive for and something I hope to be an example for others to do the same,” Lawson said.

She became the organization’s first female chief executive officer in 2023. She finds working with the team at SREDA incredibly rewarding.

Lawson leads a team that promotes economic development locally through entrepreneur advancement, but they are probably best known for investment attraction. As such, SREDA promotes Saskatoon around the world as a place for investment.

“We are very fortunate to have a robust economy, so, we focus on speaking to our leadership in that area.”

“I feel very fortunate to lead a very …