LCBO strike an opportunity for the sober-curious [Video]

Cristian Villamarin says he’s been sober-curious for around a decade, but for a long time he was not impressed with the offerings when it came to non-alcoholic wines and beers.

To be sure, his standards may have been higher than most.

“I used to work at a restaurant. And for anyone that has worked in the restaurant industry, you know drinking culture is pretty big,” Villamarin says.

“What we did at this specific restaurant was like, on the Saturdays, every bottle of wine that was opened, the staff could drink it, because it was gonna go to waste. And I drank some amazing bottles of wine.”

Working with people who understood wine led him deeper into wine culture. But with that, came a lot of drinking.

“You know, like every Saturday we drank a lot of bottles,” Villamarin recalls. “And I just felt like that there was a lot of …