Nova Scotia Loyal program promotes buying local [Video]

The Nova Scotia Loyal program launched in Truro, N.S., Tuesday.

The program gives Nova Scotians more points on their existing loyalty rewards programs for buying local goods.

Sobeys and its Scene+ program along with the NSLC and its Air Miles rewards program are the first retailers on board with Nova Scotia Loyal and will offer bonus points for the purchase of made-in-Nova Scotia products.

“I’m incredibly proud to launch Nova Scotia Loyal. This isn’t your typical buy local program – it’s about having a variety of ways to help Nova Scotians buy and support local, while also ensuring we as a government do our part to spend more here at home,” said Economic Development Minister Susan Corkum-Greek in a news release.

“When you see the Nova Scotia Loyal brand, you can be confident that you are contributing directly to a Nova Scotian business and ultimately, helping our local producers grow and succeed.”

Local growers, harvesters, crafters, manufacturers and businesses stand …