Saskatchewan family-owned company develops on the go cereal [Video]

Breakfast is known as the most important meal of the day, but often people don’t have time to sit down and enjoy it.

This led to a unique idea for a Saskatchewan company that actually started out as a product for gym-goers.

“And we’re finding when we started, we thought it would be like a fitness enthusiast, but it’s just typically regular moms who just want something on the go, that’s healthy when they’re, you know, rushing out the door in the morning to get their kids to school,” said Sandrew Martins.

Martins launched Neeva in January of this year, giving people a chance to combine popular cereal flavours with protein that could be enjoyed on the go, including in a shaker cup while working out.

“And so, we just said like, well, they’re already carrying it with them. Let’s make it easy and just let them shake it up …