Trump’s key to victory in the U.S. election? Men who hate politics [Video]

Why would Donald Trump devote valuable campaign time to talking with podcast hosts about cocaine benders, golf swings and boxing legends?

The strategy driving this is no secret. Trump’s campaign has acknowledged what it sees as a key to victory on Nov. 5: Turning out politically apathetic men.

His team believes there’s a goldmine of votes to be tapped among men, especially young men, who dislike politicians and aren’t keen on voting. But if they do happen to cast a ballot, they’d prefer Trump.

Reaching these men is step one. Trump’s campaign co-manager shed light on this during the Republican summer convention. Chris LaCivita lamented the low turnout levels among gun-owners, and talked about scolding his own hunting buddies for not voting.

“What the hell are you doing?” LaCivita said, referring to his friends. “You’ve gotta show up.”