Canada Soccer CEO Kevin Blue’s methodical approach paying early dividends ahead of 2026 men’s World Cup [Video]

On Tuesday, Kevin Blue, Canada Soccer’s CEO and general secretary, called the players on the men’s and women’s national teams “our biggest resource.” How to make the most of them sits at the top of his unenviable to-do list.

Blue sat down for an exclusive interview with CBC Sports a little more than six months into his tenure and less than two years before the 2026 FIFA men’s World Cup kicks off in Toronto. It’s a time of incredible opportunity for soccer in Canada. Blue knows it’s also a time of great risk.

He is the head of an organization that, even by the most generous measures, has suffered through years of mismanagement and disarray. He won the job only after Canada Soccer’s first choice, Alyson Walker, declined to take the position the day she was supposed to start.

In her sudden absence, Blue stepped in, and his methodical, analytical …