SAQ prices are going up in February [Video]

The Société des alcools du Québec (SAQ) says it will be increasing its prices this winter.

The price hike, which will take effect in February 2025, will exclude “small-price” wines, which are sold for less than $12.

According to the SAQ, this new “moderate” mark-up is necessary due to rising costs and the financial context in which it operates.

The Crown corporation points out that there has been only one increase in its mark-up since 2017, which took place last May, but it now plans to review it annually.

The mark-up represents the gross margin that the SAQ takes after paying suppliers.

In May, the increase excluded wines sold at $15 or less.

In 2025, that will be reduced to bottles sold for less than $12.

The surcharge will apply differently to the various alcohol and bottle prices.

For a $15 wine, the SAQ indicates that the mark-up will increase …