New store in Halifax lets customers create custom perfumes [Video]

A new store in the Maritimes has taken fragrance-making to a new level by letting customers get involved in the creative process.

The 7 Virtues Perfume Atelier recently opened in downtown Halifax, and it lets customers to create their own signature scents.

The process begins with customers choosing from a variety of allergy-free and toxin-free scents.

“You get to experience them firsthand, you test them out, you’re able to test them on skin, on clothes, and as you go up you’re able to name your perfume whatever you’d like,” said store manager, Ibrahim Bojal.

“Some of the varieties we have range from eight different scent types you could say, a blend of unisex, men’s, and women’s profiles.”

Throughout the hour-long session, customers get to try different mixtures of scents, and find what suits them best. A “fragrance alchemist” also helps in finding the perfect balance in scents while still creating …