B.C. police to step up enforcement against impaired drivers as holidays approach [Video]

Police and Mothers Against Drunk Driving Metro Vancouver (MADD) are reminding holiday party-goers to arrange for safe rides home.

At a joint press conference this week, MADD and Richmond RCMP launched the 37th annual Project Red Ribbon Campaign against impaired driving.

“The holiday season is a time for celebration, but it’s a time when we see a rise in impaired driving incidents,” Supt. Julie Drotar said.

“Lives are needlessly lost and families are forever changed because someone made the choice to drive while impaired.”

Project Red Ribbon by MADD is a campaign promoting sober driving. Supporters tie a red ribbon onto their vehicle, backpack, briefcase or purse to raise awareness and show support for those who have been killed or impacted by impaired driving. 

Jacob Simmons, a cyclist who was hit and killed by an impaired driver in 2020, is …