Despite widespread concern that generative AI could interfere with major elections around the globe this year, the technology had limited impact across Meta Platforms’ META.O apps, the tech company said on Tuesday.
Coordinated networks of accounts seeking to spread propaganda or false content largely failed to build a significant audience on Facebook and Instagram or use AI effectively, Nick Clegg, Meta’s president of global affairs, told a press briefing. The volume of AI-generated misinformation was low and Meta was able to quickly label or remove the content, he said.
The snapshot from Meta comes as misinformation experts say AI content has so far failed to significantly sway public opinion, as notable deepfake videos and audio, including of President Joe Biden’s voice, have been quickly debunked.
Coordinated networks of accounts attempting to spread false content are …