Roughrider Foundation kicks off holiday fundraising campaign [Video]

The Saskatchewan Roughrider Foundation kicked off their annual Rider Reading program Tuesday.

“The Riders have been in schools for a while,” CEO Cindy Fuchs said. “But this is a new launch.”

The foundation is partnering with the Ministry of Education to bring curriculum-focus books into Saskatchewan schools.

But this year, they’re expanding the program to get more books into the hands of youth in need through the Passing Pages fundraising campaign.

Fuchs hoped the program can increase literacy rates.

“Hopefully we’ll be able to measure the impact we have with other partners on literacy levels in the province,” she said. “If a child isn’t reading at a grade three level by grade three, their chance of graduating is reduced 40 per cent.”