Hundreds of children make mad dash through Walmart for Elks Christmas Shop – Edmonton [Video]

The holiday season can be a challenging time for families navigating financial difficulties.

That’s why local groups from a range of specialties like Kids Up Start, the Edmonton Elks, and law firm James H. Brown & Associates are pitching in to help families who are less fortunate.

About 300 kids were selected to take part in a holiday shopping spree, paid for with a $200 gift card each to purchase Christmas gifts they’ve always wanted.

They were transported by bus to a ‘secret location’ which was revealed as the Walmart located in Kingsway Mall.

Current Elks players, alumni, and cheerleaders were on site handing out gift cards and Elks gear, and shopping with the kids.

“Just looking at the faces. When you’re here shopping, just walk around and look at these kids. Shopping with these big football players or hockey players whoever it is,” Trent Brown, lawyer with James. H Brown & Associates and former member …