Competition Bureau seeks feedback on greenwashing rules [Video]

The Competition Bureau wants to know what Canadians think of its proposed guidelines to ensure companies are truthful about environment and climate claims for their products.

On Dec. 23, the bureau opened consultations on its greenwashing guidelines.

Interested parties can submit feedback to the Competition Bureau by email until Feb. 28, 2025, and submissions will be posted publicly.

The Competition Act is a law designed to prevent anti-competitive practices like price-fixing, false marketing and other deceptions. The law was amended in June to specifically address greenwashing. 

There was swift and strong pushback from oil and gas industry players and some politicians.

Alberta Premier Danielle Smith took to social media, describing the greenwashing rules in omnibus Bill C-59 as “illegal” and “draconian.” Former Alberta energy minister Sonya Savage likened the changes to “green-hushing” at a September carbon capture conference.

In a panel discussion with Savage, Lisa Baiton, president and CEO of the Canadian Association of Petroleum Producers (CAPP), said the new rules …