Non-alcoholic drinks gain popularity in Canada [Video]

Whether it’s for a celebration, a gathering or an evening to unwind, Canadians increasingly favour non-alcoholic options over beer, wine and spirits.

But while much of the narrative has focused on sober consumers, it’s also being driven by those who still consume alcohol.

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“It’s definitely been a shift,” said Dan La Cute, founder of the Hamilton-based Free Bar, an online store with a curated selection of non-alcoholic drinks.

Over the last two years, he said, he has seen more health-conscious consumers who still want to have a ritual but don’t necessarily want to indulge.

“Previously, they would grab a beer or pour a glass of wine after a long day’s hard work, but now they’re potentially reaching for a non-alcoholic drink because they either don’t want the calories or they don’t want the hangover,” …