Economic fears have metastasized into grievance—this is the core finding of the 2025 Edelman Trust Barometer. We observe a profound shift in popular sentiment, a move beyond political polarization to aggressive advocacy for self-interest. Throughout the elections of the past year, citizens have raised their voices against business, government, and the wealthy across the globe. Incumbent parties have been ousted in Western democracies, including the U.S., U.K., France, Germany, and Canada. Business has been pushed back on for its involvement in societal issues, from DEI to sustainability.
Such grievances stem from a conviction that the system is unfair, business and government make things worse, and the rich keep getting richer. A growing sense of alienation is so profound that nearly two-thirds of respondents now fear being discriminated against, up 10 percentage points from the previous year. Even high-earners are increasingly worried about being made a victim—up 11 points to 62%. Three quarters of …