TORONTO — Sum 41’s members have experienced the highs and lows of the music industry over their nearly three-decade career.
And as the band prepares to hang up their instruments, they’re sharing a few surprising memories from their incredible run.
The Ajax-founded band played one final show at Toronto’s Scotiabank Arena Thursday before finishing it all off at the Juno Awards in March where they’ll be inducted into the Canadian Music Hall of Fame.
Before the last hurrah, frontman Deryck Whibley and his band mates pulled out some untold stories from their past.
THEY WERE VIRAL PUNKS BEFORE SOCIAL MEDIA
Sum 41 built its fandom with marketing tactics inspired by late 1990s skateboard videos. In a precursor to social media, they recorded themselves wreaking havoc on their hometown and passed the footage to anyone who would watch.
“We used to have to film ourselves with a camcorder, get it edited by someone, and go make VHS tapes …