VIOLETTE_FR Launches at Sephora: Artistry Meets Innovation | PR Newswire [Video]

, /PRNewswire/ — VIOLETTE_FR, the multi-category, emerging beauty maison founded by renowned French makeup artist Violette Serrat, is thrilled to announce its upcoming debut at Sephora, the prestigious beauty omni-retailer. This milestone marks a significant step in the brand’s global expansion, as it will be featured in over 190 Sephora stores across North America—both in dedicated gondolas and the retailer’s “Next Big Thing” section. The rollout will begin on February 28, 2025, with the Canadian launch scheduled for March 24, 2025.

This partnership with Sephora follows a period of careful deliberation and alignment, reflecting Violette’s deep commitment to preserving the heart and soul of her brand. “When I launched VIOLETTE_FR in 2021, it was important to establish the brand’s DNA,” she explains. “That meant growing slowly to cultivate an intimate space where I could stay directly connected with my community, strengthening our relationship and allowing the brand to discover its true voice.”

VIOLETTE_FR’s coveted tools were created to celebrate …