“We need to galvanize and we need to unite Canadians under one flag — as nation we need to stop siloing each other because everybody knows you are stronger, you’re much more effective, you negotiate better as a team and I think it’s critical now that Canada supports Canadians.”
That, said Jamie Parker, owner of Canadian Heritage Roasting Company is the only way Canadians can protect themselves from U.S. President Donald Trump’s threats of economic war against Canada.
Parker’s Calgary-based business sells whole bean and instant coffee — with the majority of his customers in Canada, but also about five per cent of sales in the U.S..
With Trump’s ongoing threat of steep tariffs against Canadian imports, Parker has shifted his focus to expanding his sales in Canada.
“We really want to capture the Canadian base, be Canada’s coffee, and really that’s where we’re looking at right now,” said Parker. “We’ve just focused either internally on Canada or to export to regions that aren’t …