California tries to lure Canadians back, but B.C. minister says hold the line on travel [Video]

Canadians, don’t let Trump keep you from visiting California.

That’s the message of a new tourism campaign launched by California Gov. Gavin Newsom and Visit California.

“Today we launched a new international campaign focused on encouraging Canadians to come visit the great state of California,” Newsom says in a video posted to social media.

“The state of mind in the United States of America has dramatically changed as it relates to the approach to Canada and we want to make sure we send a message to our Canadian friends up north to come to a state where two million Canadians visited last year, to come visit a state where there’s something for everybody.”

California is a popular destination for Canadians, especially British Columbians, with access via road, boats, planes and trains, but tourism to the U.S. from Canada has been down since the start of President Donald Trump’s tariff war.

“Sure, you-know-who is trying to stir things up back in …