The Ice Bucket Challenge is back, minus ALS. Not everyone is thrilled about the rebrand [Video]

In so many ways, 2014 was a simpler time.

We were still six years out from the pandemic. The U.S. had its first Black president. Gen Z hadn’t yet started influencing our fashion, so we were still rocking skinny jeans and ankle socks. And Gen Alpha hadn’t yet been unleashed on the skincare section at Sephora because, well, most of them hadn’t been born. 

But even in a pre-TikTok world, we still managed to join forces, and film ourselves dumping buckets of ice water on our heads for a good cause.

The ALS Ice Bucket Challenge, as it was called, was a global phenomenon in the summer of 2014. More than 17 million people around the world dumped ice water on their heads and donated money to foundations supporting ALS (amyotrophic lateral sclerosis), according to the ALS Association in the U.S.

Celebrities, politicians and athletes all participated and challenged each other, including Bill Gates, Oprah Winfrey, Taylor Swiftand former U.S. president George …