We stand by our pricing: Canadas Wonderland responds to hidden fee allegations [Video]

The Competition Bureau of Canada has launched legal action against Canada’s Wonderland, accusing the theme park of using misleading pricing tactics to hide processing fees during online purchases.

In a filing submitted to the Competition Tribunal, the bureau alleges that Wonderland has engaged in “drip pricing”, a practice where a product is advertised at one price, but additional mandatory fees are added later in the checkout process.

The bureau says these fees range from $0.99 to $9.99 and are not disclosed up front and mislead consumers.

“Canadians should always be able to trust the initial advertised price,” said Matthew Boswel, commissioner of competition. “Misleading tactics like drip pricing only serve to deceive and harm consumers.”

The bureau is asking the tribunal to order Wonderland to stop the practice, issue restitution to affected customers, and pay a financial penalty.

But Wonderland is pushing back hard, calling the bureau’s claims “unfounded” and defending its pricing structure as …