SELERY ACQUIRES FULFILLMENT OPERATIONS FROM FAN OF A FAN, MARKING A MAJOR CREATOR ECONOMY WIN | PR Newswire [Video]

, /PRNewswire/ —

What’s Happening:

Selery Fulfillment Inc. has acquired the fulfillment operations of Fan of a Fan, the creator-founded company behind some of digital media’s most iconic merch and apparel brands.

The multi-million dollar asset sale includes three warehouse facilities and proprietary logistics operations, all of which will be consolidated into a new, state-of-the-art fulfillment center in Ontario, California, launching May 2025.

This marks Selery’s first major expansion into Southern California, a key region for creator and DTC brands. Fan of a Fan clients will now benefit from Selery’s faster, scalable international logistics network.

Fan of a Fan will continue operating independently as a creator-focused agency, helping YouTubers and digital talent launch meaningful, brands rooted in storytelling and community.

About Fan of a Fan:

Founded in 2016 by Yes Theory, Zack Honarvar, and CEO Ryan Westberg, Fan of a Fan began as the fulfillment engine for Seek Discomfort. It …