Big rig ‘beauty pageant’ takes over Atlanta Motor Speedway [Video]

We’ve got a few pageant veterans here at Good Day Atlanta — but it’s safe to say even Joanne Feldman and Alyse Eady haven’t been to a competition like the one happening right now at Atlanta Motor Speedway! 

This morning, we spent a few hours in Hampton getting a behind-the-scenes look at the Shell Rotella SuperRigs, known to fans as “North America’s premier truck beauty competition!” This is the 43rd year for the event, which kicked off yesterday and continues through Saturday at Atlanta Motor Speedway; throughout the event, actual working trucks that travel throughout the United States and Canada are competing for more than $25,000 in cash and prizes (including Best Chrome, Best Lights, and Best of Show). Oh, and the biggest prize of all? The possibility of being featured in the 2026 Shell Rotella SuperRigs calendar!

Organizers say as much as the weekend is about family fun, the real goal …