Whoop-Up Days could be bigger than ever, tourism expert says – Lethbridge [Video]

The 2025 Whoop-Up Days programming has been announced, with headlining acts such as Trooper and Chad Brownlee set to take the stage in Lethbridge, Alta., this August.

Organizers say they’ve made a concerted effort to ensure Canadian and even local talent is at the forefront this year, while also making the show better than ever.

“We try to make it a little bit better and a little bit bigger each year and this year, I think we’ve done that,” said Paul Kingsmith, director of event development at Lethbridge and District Exhibition.

He says the ‘stay local’ movement that was born out of U.S. President Donald Trump’s tariffs and statements against Canada has simply helped their cause, as opposed to directly sparking it.

“It’s nice that it worked out that way, that maybe there is more of a local focus this year, but it’s something that we’d been thinking about for …