A look at what Canadian Tire will own if Hudsons Bay deal goes through [Video]

The Hudson’s Bay trademarks Canadian Tire hopes to acquire span well beyond the retailer’s name, coat of arms and iconic stripes, new court documents show.

If the companies get court approval for the $30 million deal they recently brokered, filings made late Monday show Canadian Tire will own some of the country’s oldest logos, its most memorable catchphrases and nods to parts of the Bay business that are now long gone.

Included in the 350-page trove of trademarks are rights to the retailer’s original name: the Governor and Company of Adventurers of England Trading into Hudson’s Bay.

When it operated under that name, it was given a coat of arms made up of four beavers, two elks and a fox along with the motto “pro pelle cutem,” a Latin phrase meaning roughly, “a pelt for a skin.”

As part of the proposed sale, Canadian Tire will get the rights to the arms along …