A pin with a cause: The story behind Moose Hide Campaign Day [Video]

If you live in B.C., you may have noticed small squares of animal hide pinned to people’s jackets, backpacks and ball caps.

Over the years, millions of conversation-starting moose hide pins have been distributed free of charge to raise awareness about gender-based violence. 

The Moose Hide Campaign, which was co-founded by Paul Lacerte and his daughter, Raven Lacerte, has an emphasis on men and their role in ending the violence.

Thursday marks Moose Hide Campaign Day, which will see communities across the country host events, including a plenary in Victoria, B.C. that will be livestreamed.

The idea for the campaign came to the father-daughter duo when they were on a moose hunt in their traditional territory along northern B.C.’s Highway of Tears, a stretch of Highway 16 …