In a markedly different economic context than last year, with fiercer and more unfair international competition than ever and less than two weeks after the end of the Canada Post strike, this year’s Boxing Day sales are set to be different from those in previous years, says the Quebec Retail Council (CQCD).
A CQCD survey of consumers reveals that 73 per cent are concerned about their financial situation, prompting many to rethink their shopping strategies ahead of the sales season.
According to CQCD President and CEO Damien Silès, more people this year have chosen to wait for discount days like Black Friday or Boxing Day. Last year, 40 per cent of shoppers held off until major sales days, compared to 56 per cent this year.
“Last year, it was more spread out over time, but this year, sales days are much more important to consumers,” said Silès in an interview …