AI, Digital Assets, Privacy and Data Protection, and Open Banking are leading issues for the payments industry in 2025 | PR Newswire [Video]

, /PRNewswire/ — The Electronic Transactions Association (ETA), the world’s leading trade association for the payments industry, today announced its comprehensive public policy priorities for 2025, focusing on fostering innovation, especially for small businesses, while ensuring consumer protection across federal, state, and Canadian markets.

“The payments industry continues to drive transformation in how consumers and businesses, especially small businesses, conduct commerce,” said Jodie Kelley, CEO of ETA. “Our 2025 policy priorities reflect the industry’s commitment to responsible innovation, strong consumer protections, and expanding access to secure financial services across North America.”

ETA’s 2025 policy agenda emphasizes several key areas:

Artificial Intelligence in Payments – The payments industry leads in deploying AI and machine learning technologies to enhance security, reduce fraud, and improve the consumer experience. ETA advocates for a technology agnostic, principles-based approach that balances innovation with consumer protection. This includes working with policymakers to establish clear definitions of AI terms and …