Air Canada made a high-flying bid to kick off Pride Month on Monday and found itself in a social media firestorm.
The airline was met with overwhelming backlash after launching what it proudly touted as its first-ever ‘all-2SLGBTQIA+ flight.’
They were forced to shut off replies on the celebratory post on X within hours.
The airline shared a glossy, 90-second video across its platforms, featuring employees from pilots and engineers to ground staff and cabin crew who identify across the 2SLGBTQIA+ spectrum – Two-Spirit (2S), Lesbian (L), Gay (G), Bisexual (B), Transgender (T), Queer or Questioning (Q), Intersex (I), Asexual (A).
Each shared heartfelt reflections on what the historic flight meant to them.
‘Our first all-2SLGBTQIA+ flight was a heartfelt celebration reflecting our unwavering commitment to inclusivity and equality, in the air and on the ground,’ Air Canada posted on X.
But what began as a polished attempt to champion inclusivity quickly unraveled.
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