Three months ago, the uncertainty of Donald Trump’s U.S. tariffs was a source of frustration for B.C. farmer Bahram Rashti.
But now, things are looking… UP.
Rashti is the CEO and co-founder of UP Vertical Farms, based in Pitt Meadows.
“We feel overwhelmed with the support from everybody, so that’s a great feeling to have,” he told Global News.
In early February, Rashti told Global News it has been a challenge to get their products onto B.C. shelves, even though they are a B.C.-based company.
But since then, Rashti said, consumers have used their purchasing power to help bring his products into stores in a bid to ‘Buy Local.’
“By reaching out to all the retailers saying, ‘We want to have more local options’, that made a huge difference and shifted the actual market dynamics,” he said.
Story continues below advertisement
“We’re getting way more demand that we can actually supply to certain businesses as well.”
Trending Now