Apple shareholders say no to scrapping company’s diversity programs [Video]

Apple shareholders rebuffed an attempt Tuesday to pressure the technology trendsetter into joining U.S. President Donald Trump’s push to scrub corporate programs designed to diversify the workforce.

The proposal drafted by the National Center for Public Policy Research — a self-described conservative think-tank — urged Apple to follow a litany of high-profile companies that have retreated from diversity, equity and inclusion initiatives currently in the crosshairs of U.S. President Donald Trump.

After a brief presentation about the anti-DEI proposal, Apple announced shareholders had rejected it without disclosing the vote tally. The preliminary results will be outlined in a regulatory later Tuesday.

The shareholder vote came a month after the same group presented a similar proposal during Costco’s annual meeting, only to have it overwhelmingly rejected. A similar outcome is expected during Apple’s annual meeting despite the vocal objections of critics.

Just as Costco does, Apple has steadfastly stood behind diversity …