When it comes to Hallmark Christmas movies, nostalgia is everything.
For the holidays, sure, but also for the formulaic story lines (the harried protagonist travels to a small town), inevitable escalation (meets someone alluring….), delightful settings (….at a Christmas tree farm!), plot twists (she’s a Big City developer who wants to pave over the farm and build a ski chalet) and happy endings (she doesn’t — she’s a happily married tree farmer now).
Hallmark’s annual Countdown to Christmas TV movies are so popular, they have an app and sell merchandise like wine glasses and T-shirts. Last year, Hallmark Channel’s Countdown to Christmas on W Network reached nearly 10 million Canadians, making the W Network the top entertainment specialty station among women aged 25 to 54, according to a news release from Corus Entertainment.
Which is why some fans aren’t impressed by a new lawsuit that alleges a Hallmark executive instructed a former employee not to cast “old people” for …