Are you paying more than before to buy Canadian? Experts say it’s complicated [Video]

In late January, then-prime minister Justin Trudeau and the country’s premiers urged people to “choose Canada” by purchasing Canadian products amid the growing threat of U.S. tariffs.

“There are many ways for you to do your part,” Trudeau said on Jan. 22. “It might mean checking the labels and picking Canadian-made products.”

With U.S. tariffs now in place and counter-tariffs in effect, shoppers who took that message to heart are scrutinizing labels — and, at the same time, many are asking the question: Is there a premium on patriotism? Marketplace has received dozens of messages in recent weeks from consumers wondering if they’re now paying more for the same products because they’re, to varying degrees, Canadian.

“I would like an investigation [to see] if ‘Buy Canadian’ is just another fancy marketing tactic,” wrote one user on Reddit.

Another sent us an email saying they feel like “Canadian items have gone up …