B.C. targets 3 U.S. states with advertising blitz to recruit doctors, nurses [Video]

The British Columbia government has begun an advertising blitz in three U.S. states in an effort to recruit American doctors and nurses to the province.

The six-week campaign involves print, video, digital, social media and audio elements and began in Washington, Oregon and parts of California on Monday.

The province is targeting billboards, transit shelters, ride-share screens and businesses within a 16-kilometre radius of a health care facility, and medical trade publications. Together, it hopes to reach 80 per cent of heatlh-care workers in its target areas.

͞”Our message to U.S. doctors, nurses and allied health workers is strong and clear: there has never been a better time to come to British Columbia, and for Canadian health professionals currently living and working in the U.S., now is the time to come home,” Health Minister Josie Osborne said.

“With the chaos and uncertainty happening in the U.S., we are seizing the …