Black Friday deals in Calgary coax shoppers into the cold [Video]

Black Friday sales are in full swing as annual holiday shopping returns and Calgary retailers compete harder than ever to coax budget-conscious shoppers into a deal.

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For big box retailers like Best Buy, they’ve noticed customers are more concerned with saving than ever, prompting them to bump up the sales.

“I think it’s not lost on anyone that this year has been a little challenging on people. Everyone is trying to maximize how far their dollars go and we are definitely seeing that in store,” said Tyler Wells, manager of a local Best Buy.

“I think our assortment and deals play into that. We’ve been a lot more aggressive with our pricing, especially during the holiday season.”

According to data from Moneris, Alberta experienced a 16 per cent week-over-week spending growth during 2023’s Black Friday.

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