British Columbians willing to spend more to buy Canadian, survey finds [Video]

The “buy Canadian” movement is seeing growing interest in British Columbia amid U.S. President Donald Trump’s annexation and tariff threats, according to a new survey.

The survey, conducted by Interac, found more than three-quarters of British Columbians (78 per cent) said supporting local businesses was more important than it was a year ago.

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More than half (54 per cent) said they were willing to spend up to $5 more for a local product, while 34 per cent said they would pay up to $10 more.

However, the survey also revealed one major challenge to the movement: 42 per cent said they had trouble determining if a product was local or not.

That’s not a surprise, according to retail analyst Bruce Winder, who said finding truly Canadian-made products is much harder in 2025 than it was several decades ago.

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