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Budweiser Super Bowl ad 2024: Clydesdales, Labrador return [Video]

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Newfoundland and Labrador News

Budweiser’s new Super Bowl commercial is bringing back some fan-favorites.

NEW YORK — Budweiser is bringing back some familiar characters this year in its Super Bowl ad.

The perennial Super Bowl marketer is bringing back fan-favorite characters the Clydesdales and a Labrador — a nod to the Labradors that starred in earlier commercials during advertising’s biggest night.

Some advertisers are releasing ads ahead of Super Bowl 58 in the hope of capitalizing on the buzz that builds as the game approaches. They hope to recoup some of the reported $7 million that’s the going rate for a 30-second spot by capturing pre-game attention. It’s a big challenge to stand out among the 50-plus advertisers vying for the eyes of the more than 100 million people expected to tune in to CBS (and Paramount+ and Nickelodeon) on Super Bowl Sunday (Feb. 11).

Advertisers are mindful that it’s a presidential election year …

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