It seems that the secret ingredient to help save Shenul Williams’s small Pickering, Ont., condiment business was a healthy dash of Canadian patriotism.
With sales down, and fears that she may have to close shop, a posting on a “Buy Canadian” Reddit thread has significantly boosted orders, she said.
“I’m really blown away with the love and support from Canadians through these uncertain times,” said an emotional Williams in an interview with CBC News. “I was worried that I was going to lose my business.”
Williams owns and operates Aki’s Fine Foods, which manufactures and sells Indo-African condiments including pickles, chutneys and barbecue marinades. She took over the business from her parents more than 30 years ago, and has expanded it to a point where her products are featured in stores across Canada, including some of the larger grocery chains.
Aki’s has had its ups and downs, but it was …