Categories
Canadian Economy and Markets

By the numbers: Taylor Swifts swing through Toronto [Video]

Just how big is the hype around Taylor Swift? Her swing through Toronto, set to begin Thursday, seems to be temporarily reshaping the city, with officials renaming Blue Jays Way to Taylor Swift Way for the duration of the musician’s stay. Streets near the Rogers Centre are being shut down and transit service is being increased.

With ticket prices that varied even when they first went on sale — and constantly fluctuating costs on the resale market — it can be hard to quantify the buzz surrounding the pop star, but there are some figures that can give us a sense of the frenzy.

Below, the Eras Tour’s stop in Toronto, by the numbers:

SIX nights of concerts over the course of two weeks. Swift is scheduled to take the stage on Nov. 14-16 and 21-23.

TEN “eras” of Swift’s career represented in the concert. Each era encompasses one of her albums, …

Watch/Read More