Canadas first No Name grocery store opens in LaSalle, Ont. [Video]

The sound of product scanning was prominent on the first day of the new No Name grocery store at the Windsor Crossing Premium Outlet Mall.

“I really do think that this store is going to get a lot of use,” said LaSalle mayor, Crystal Meloche, who toured the story Thursday morning.

“It’s absolutely important. We have heard it from our residents that they need help, they need ways to save a few dollars when grocery shopping. They’re having a hard time putting food on the table.

The ultra-discount store launched by grocery giant, Loblaw, promises shoppers they can save up to 20 per cent and about two-thirds of the products in stock are priced under $5.

“We’ve looked at how we run a store, and we’ve reduced our cost,” said Melanie Singh, president of the hard discount division.

“As you can see, it’s a different experience than what we usually …