Just days ahead of its debut in the Northern Super League, AFC Toronto has a new majority owner in Mark Mitchell.
The Michigan-based Mitchell is founder of Mitchell Family Office (MFO), which has invested in more than 20 companies since its inception in 2015 and is currently involved in about a dozen.
While many of Mitchell’s investments have been in the health care-industry, he was looking for an entree into pro sports and was hooked when he talked to AFC Toronto CEO Helena Ruken, head of the original ownership group, and league officials.
“My thesis for investing is investing in people first and then the actual business second,” he said in an interview. “And after I got to meet Helena and the founders of the team and the league, I was so insanely impressed. Their drive, their mission in wanting to do things for the betterhood of women in sports, …