The trade war between the U.S. and Canada is heating up as leaders from both countries trade 25% tariffs and other regulatory threats.
At the center of the tariff tiff is booze, with Canadian stores stripping shelves of all U.S. alcohol in an act of patriotic solidarity. Brown-Forman, the producer of Jack Daniel’s, said such boycotts will be “worse than a tariff,” when it comes to the impact on the bottom line.
Well, the fight has opened the door for the opportunistic and, on Friday, Moosehead Breweries based in Saint John, New Brunswick, unveiled the “presidential pack,” a crate of 1,461 of the brand’s Canadian Lagers—one beer per day of the Trump presidency.
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The Presidential Pack is designed to help “weather four years of …