Canadian cereals industry gets federal funding [Video]

The federal government is spending over $7 million to bolster resources and research in the country’s multi-billion-dollar cereals industry.

Winnipeg South MP Terry Duguid announced the funds Tuesday, which will flow to Cereals Canada through a pair of initiatives.

The majority of the money – about $6.6 million, is earmarked for the national non-profit through the AgriMarketing Program. It is aimed at increasing market access, improving customer support, and expanding exports through technical exchanges, market research, and knowledge sharing among stakeholders.

Duguid said cereal crops are a key driver of the economy on the Prairies, and trade is essential for the sector’s success.

The feds recently set their sights on exporting to the Indo-Pacific region, he said, opening Canada’s first-ever agricultural trade office in Manila.

“The funding will help exporters leverage new digital tools, navigate …