Canadian red meat groups to open advocacy office in Beijing [Video]

The Canadian red meat sector will open an advocacy office in Beijing to grow and protect its Chinese market industry groups announced today.

“The chance to demonstrate our commitment to such an important market is an opportunity that we are very excited about.” said David Typer, chair of the Canadian Meat Advocacy Board, in a Canadian Meat Council news release.

“We will soon begin our search for a China representative. Once the hiring process is complete, operations will be launched.”

The Canadian Meat Advocacy Office is a collaboration between the Canadian Meat Council, Canadian Pork Council and the Canadian Cattle Association.