Christmas tree lighting kicks off holiday season in downtown Lethbridge [Video]

A new citywide campaign is hoping to encourage residents to shop, eat and explore local this holiday season.

The “Snow Much Love” campaign is being put on by Tourism Lethbridge, the downtown BRZ and the Chamber of Commerce to inspire the community to visit local businesses and attractions when out and about this holiday season.

The campaign aims to drive foot traffic to local storefronts, and celebrates the array of small businesses that make Lethbridge unique.

Those involved say there will also be giveaways throughout the season to drum up support.

“Participating businesses will have a poster with a QR code,” said Downtown BRZ executive director Sarah Aimies. “Folks go into businesses, visit, scan the QR code, enter to win some amazing prizes, the grand prize is a $500 shopping spree basically in the downtown.”

The BRZ said local businesses are the backbone of the community and are encouraging residents …