Company behind ‘Canada Is Not For Sale’ merch sends cease-and-desist to B.C. retailer [Video]

The company behind the “Canada Is Not For Sale” hats worn by Ontario Premier Doug Ford sent a cease-and-desist letter to a B.C. business selling merchandise with similar phrasing. 

The notice was sent on behalf of Ottawa-based Jackpine Dynamic Branding Inc. to Cutouts Canada, a print-on-demand service in Victoria, B.C., specializing in T-shirts, stickers and tote bags.

The letter calls on Cutouts Canada to stop the “unlawful use” of Jackpine’s pending Canada Is Not For Sale trademark.

“I basically had a minor panic attack right in the shop,” Bartosz Bos of Cutouts Canada said of his reaction when he received the letter on Thursday.

Bos said his items do not include the phrase “Canada Is Not For Sale.” Rather, they feature an image of the map of Canada with the words “Not For Sale” beneath it.

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