Crumbl Cookies ‘Might Promote Sugar Addiction,’ Nutritionist Warns [Video]

A pink box. It’s heavy and warm, and sweet aromas are wafting out. Inside are six brightly colored cookies, each the size of your hand.

Crumbl has gained a lot of attention for its aesthetically pleasing, expertly marketed baked goods since cousins Jason McGowan and Sawyer Hemsley opened their first store in Logan, Utah, in 2017.

Now they have more than 1,000 stores in the U.S., Canada and Puerto Rico, and have caught the attention of the likes of Olivia Rodrigo and Kylie Jenner.

But in recent months, the hype has been speckled with criticism, with disgruntled customers taking to social media to complain about cookies they dislike, believe are overpriced, or criticize nutritionally.

How unhealthy are Crumbl cookies? Newsweek spoke with three nutritional experts to find out—with one warning that such sugar-rich treats “might promote sugar addiction,” while another said they were best an “occasional treat” as part of a balanced diet.

Crumbl was approached four times for comment.

“Crumbl cookies are …