Streaming giant Netflix is not averse to shaking up the status quo as it has already completely changed the way we watch movies and TV shows and this approach also extends to the way the streamer partners with brands to help market its shows.
Most recently, Netflix announced a new partnership with bath shop chain Bath & Body Works for the release of a new product range to coincide with the arrival of Bridgerton season 3 later this spring. Since the streaming platform began to produce its own original movies and series, its marketing strategy has led to some well and truly unique and fascinating results.
As one of Netflix’s biggest upcoming releases, Bridgerton has been at the heart of several marketing tie-ins recently.
There is, of course, the newly announced range of products from Bath & Body Works but Netflix’s brand deals also extend to a line of vintage-inspired rugs by Ruggable, tapestry-style …