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Fashion and sports: Women athletes more empowered than ever to express themselves [Video]

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Canadian National News

As the business of women’s sports continues to grow, the ability for players to express themselves on and off the field of play has closely followed.

In addition to gaining long-overdue respect for their athletic abilities, women athletes are establishing themselves in the fashion space more than ever before through avenues like magazine covers and lucrative brand deals — and even tunnel walks.

“In fashion and sports, the men used to have all of the fun. From the ’90s until now, tunnel walks [were] very male dominated,” Andrea Rose, a sports stylist in Toronto, told CBC Sports.

“But it’s really exciting, where we have the launch of WNBA, Toronto Tempo, all of these spaces where women are being encouraged, and if not that, then empowered to show the duality of themselves.”  

WATCH | Co-founders champion women’s sports: Makeway co-founders Abby Albino and Shelby Weaver launched their business in 2020 to offer better footwear options for women …

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